Pure Guatemala was born from a love for adventure and a deep pride in Guatemala’s culture, landscapes, and people. Before it became a brand, it was simply an idea—a desire to share the breathtaking beauty and rich heritage of Guatemala with the world. In July 2023, Pure Guatemala started as an Instagram page, a digital window into the country’s inspiring landscapes and vibrant culture. Each post, each image, and each story fueled a deeper purpose—not just to showcase Guatemala’s beauty but to connect people to it in a tangible way. The dream was no longer just about capturing moments; it was about creating something lasting—something people could hold, taste, and experience. From rich Guatemalan coffee to premium apparel, every product reflects the excellence and authenticity of Guatemala’s resources. But the mission doesn’t stop there. Pure Guatemala is more than a brand—it’s a movement. It seeks to bridge cultures, empower local artisans, farmers, and creators, and build a global community that celebrates Guatemala’s uniqueness. This is more than just clothing, coffee, or products. This is Guatemala—shared with the world, in its purest form.